A Vision Founded in Innovation
Many decades ago, Wendell White had a revolutionary idea for senior living. He envisioned a happy alternative to traditional nursing home life and independent living… He imagined beautiful communities where thriving, dynamic people could participate in a wide array of indoor and outdoor activities, with the support they need to stay or become healthy and genuinely feel a sense of home.
Founding the Generations company with family partners, Wendell brought that vision into reality with five distinct communities spanning the western United States. Building on a tradition of service excellence and innovative design, we continue a storied family legacy that began with Wendell’s grandparents in 1943. Today we continue the same strong emphasis on family and an unrelenting drive to be the best at what we do—Wendell White remains the company’s chairman and visionary, and his children and grandchildren handle day-to-day operations.
At Generations, employees are an extension of the family, and cherishing our employees is one of our most deeply held values. Upholding the same drive for employee well-being as we do for our residents, we strive to be the employer of choice. We get to know individual employees and their families, connect work to its impact on our mission, and work to create comfortable and supportive environments. Our employees choose to be great, and this is the key to carrying on Wendell’s original vision.
Visit any Generations community and you’ll immediately understand what sets us apart. Industry experts consistently recognize our unique environments and all that we do to enhance and celebrate the lives of our residents and employees. Generations’ recognitions include:
- Blue Chip Enterprise Award from MassMutual Life Insurance Company, 2000
- Lifetime Achievement Award from the Oregon Health Care Association and Oregon Center, 2001
- Leadership Award from the Oregon Health Care Association, 2006
- Special Service Award from the Oregon Health Care Association, 2007
- Large Family Business Winner for the Excellence in Family Business Awards, 2012
Mission, Vision, Values & Motto
The award-winning “Generations Standard” uses the following mission, vision, values, and motto as our foundation:
Enhancing lives and celebrating the excitement of living!
We will redefine what it means to retire by continuous innovation and exceeding expectations.
We follow five keys to management at Generations:
Cherish Our Staff
Cherish Our Residents
Cherish Our Vitality Culture
Cherish Our Trophy Assets
Responsible Stewardship of Our Finances
We are a family caring for families.
Generations Leadership Team
Wendell has been an owner and operator in the senior housing industry since 1962.
He currently serves as Chairman of the Board. Mr. White has built, developed and opened over 20 facilities in the past 45 years spanning Oregon, Washington, and California.
Melody Gabriel is the President and Owner of Generations LLC, a nationally recognized management company of retirement communities. She has served in the senior living industry since 1986.
She received her Bachelor of Science degree from Pacific Union College. Melody is married to Chip Gabriel and has two sons, Tye and Maxwell.
Chief Operations Officer
Terry Rose has worked in the Healthcare management field since 1996. Mr. Rose is the Chief Operation Officer of Generations LLC.
He received his Bachelor’s Degree in HealthCare Administration and has participated annually in the Rebuilding Together program to rehab low income housing. Terry is married to Erin Rose and is the proud father of Maggie.
Vice President of Operations & Sales
Therese Achatz has worked in sales and marketing at large retirement communities since 2003. She has excelled in growing and maintaining high census.
Mrs. Achatz graduated Cum Laude in 2003 with a degree in Human Health Services, with focus in Gerontology, from Oregon State University. Therese is married to Chris Achatz and they have 2 beautiful girls, Elle and Vivian.
Chief Financial Officer
Ruth Kobel is the Chief Financial Officer for Generations LLC and has been working with them since 1992.
Ruth’s accounting degree and with the heart of a teacher enabled her to be a big part of the company’s growth and success. She has developed, implemented and continues to oversee the accounting policy and procedures in the Generations’ family of companies.
Ruth has a love for animals, especially dogs and enjoys the outdoors.
Kristin Walker is the Financial Controller for Generations LLC and has been working with them since 2015. She has a Master’s Degree in Accounting and has held various accounting positions in diverse industries. She leads and supports the business office staff in the five communities, as well as trains on the financial software.
Kristin and her husband have three boys. They are a big sports family and love their two big English Mastiffs. Go Ducks!