A Vision Founded in Innovation
Many decades ago, Wendell White had a revolutionary idea for senior living. He envisioned a happy alternative to traditional nursing home life and independent living… He imagined beautiful communities where thriving, dynamic people could participate in a wide array of indoor and outdoor activities, with the support they need to stay or become healthy and genuinely feel a sense of home.
Founding the Generations company with family partners, Wendell brought that vision into reality with five distinct communities spanning the western United States. Building on a tradition of service excellence and innovative design, we continue a storied family legacy that began with Wendell’s grandparents in 1943. Today we continue the same strong emphasis on family and an unrelenting drive to be the best at what we do—Wendell White remains the company’s chairman and visionary, and his children and grandchildren handle day-to-day operations.
At Generations, employees are an extension of the family, and cherishing our employees is one of our most deeply held values. Upholding the same drive for employee well-being as we do for our residents, we strive to be the employer of choice. We get to know individual employees and their families, connect work to its impact on our mission, and work to create comfortable and supportive environments. Our employees choose to be great, and this is the key to carrying on Wendell’s original vision.
Visit any Generations community and you’ll immediately understand what sets us apart. Industry experts consistently recognize our unique environments and all that we do to enhance and celebrate the lives of our residents and employees. Generations’ recognitions include:
- Blue Chip Enterprise Award from MassMutual Life Insurance Company, 2000
- Lifetime Achievement Award from the Oregon Health Care Association and Oregon Center, 2001
- Leadership Award from the Oregon Health Care Association, 2006
- Special Service Award from the Oregon Health Care Association, 2007
- Large Family Business Winner for the Excellence in Family Business Awards, 2012
Mission, Vision, Values & Motto
The award-winning “Generations Standard” uses the following mission, vision, values, and motto as our foundation:
Enhancing lives and celebrating the excitement of living!
We will redefine what it means to retire by continuous innovation and exceeding expectations.
We follow five keys to management at Generations:
Cherish Our Staff
Cherish Our Residents
Cherish Our Vitality Culture
Cherish Our Trophy Assets
Cherish Our Fiscal Responsibility
We are a family caring for families.
Generations Leadership Team
Wendell has been an owner and operator of senior housing since 1962 and grew up living onsite of the rest home “Parkview” operated by his grandparents and a team of family members. Mr. White has built and developed 20+ facilities in OR, WA, and CA, and is a pioneer of Assisted Living in the Pacific Northwest. He holds the 5th SNF Administrator’s license given in the state of Oregon.
He currently serves as Chairman of the Board and consults on interior design of new projects – when Betsy’s ‘honey-do’ list will allow.
Melody Gabriel is the CEO and Owner of Generations LLC, a nationally recognized management company of retirement communities. She has served in the senior living industry since 1986 and currently provides leadership and direction for aspects of design, operations, leadership development, and quality enhancement branches.
She received her Bachelor of Science degree from Pacific Union College. Melody is married to the very lucky Chip Gabriel and has two pretty amazing sons, Tye and Maxwell.
COO and President
Terry Rose has worked in healthcare management since 1996 and with Generations since 2004, serving in leadership roles at the campus level and over home care. In his current role, Mr. Rose is COO and President of Generations LLC, overseeing strategy and operations.
He holds degrees in Healthcare Administration and Occupational Therapy and is terribly lucky to be married to his wife, Erin, and is the proud father of the extraordinary Maggie.
Vice President of Operations
Therese Achatz has worked in sales and marketing at large retirement communities since 2003. Her gifts for growing and maintaining high census and innovating projects related to cherishing our employees, residents, and fiscal responsibility, has made her one of the most effective Generations leaders. In her current role she oversees campus-level leadership and operations, supporting each campus in their particular goals.
Mrs. Achatz graduated Cum Laude with a degree in Human Health Services, with focus in Gerontology, from Oregon State University. Therese is married to her better half, Chris, and has 2 beautiful and dynamic girls, Elle and Vivian.
Vice President of Accounting and Finance
Kristin Walker is the Financial Controller for Generations LLC and has been in service since 2015. She has a Master’s Degree in Accounting and has held various accounting positions in diverse industries. She leads and supports the business office staff of all Generations communities, ensuring best practices and accountability, as well as training our financial software superusers.
Kristin and her handsome husband, Rich, enjoy the adventure of a household of three outstanding boys, two enormous dogs, and a cat that will someday be Kristin’s friend.
Vice President of Design and Development
The Generations in-house Architect since 2014, Aaron Walker oversees the design of senior living communities throughout the Western United States. Before joining Generations, Aaron owned and operated a design/build firm in Southern California specializing in addressing accessibility issues for seniors. His innovations and design support finding ways to provide comfortable, caring, safe, and beautiful residential options for the current and next generations of honored citizens. Aaron graduated Summa Cum Laude with a Bachelor of Architecture from Cal Poly San Luis Obispo.
Aaron and Jen, his better half, are parents to maybe an even better generation of seven truly amazing individuals.